I began my journey of design learning in the world of architecture. After years of creating for physical spaces, I was lured to the fast-paced nature of the San Francisco tech industry. Through the experiences of working for a mobile app start-up and a venture capital firm, I learned firsthand the ins-and-outs of product marketing on digital platforms. 

I set off on my own in 2013 to build Be This, a remote design studio specializing in the production of creative content for new media. Since then, I've helped dozens of brands express themselves on the internet through social media creative strategy, marketing campaigns, and content production.