Smokey Bear


Content Creation

Graphic & Print Design



The Smokey Bear Wildfire Prevention campaign is the longest-running public service advertising campaign in U.S. history. To celebrate Smokey's 75th birthday in 2019, we worked with the Ad Council to build out a social media toolkit and help spread the message of wildfire prevention.


U.S. Forest Service

Ad Council

Smokey Through the Years

The Smokey Bear campaign has built up a rich collection of iconic wildfire-preventing slogans and artwork. We worked to interweave this nostalgic imagery into the social media toolkit.

Smokey Artwork Collection

We pulled from the archives of the Smokey Bear Artwork Website to show how the campaign has evolved over the years.

Can You Cache Smokey?

Ad Council partnered up with the team at Geocaching to produce 1,500 keychains for Smokey Bear's 75th birthday. These keychains were then dropped in caches all over the country as trackable game pieces for the world's largest treasure hunting community! Next time you gear up for a hike, visit to find one in a cache near you ūüźĽ

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